What we do
Strategic marketing and communications counsel, strategy development, agency management, budgets, execution, recruitment support and training.
NorthX - Your Trusted
MarCom Advisor in KSA
Senior marketing and communications counsel — from strategic decisions through delivery.
0Years in the GCC
0Campaigns led
0Annual budget managed
0Stakeholder engagements
0Average YoY sales achieved
01 / about
Strategic counsel and marketing leadership.
NorthX provides strategic marketing and communications counsel, drawing on senior experience across the public, private and agency sectors.
Sectors
Government & Tourism · QSR, Food & Beverage · Real Estate & Destinations · Automotive & Mobility · Aerospace & Defense · Consulting & Professional Services.
Values
Quality: Excellence. Every time.Transparency: Clear from day one.Agility: Move fast. Adapt faster.Grit: We find a way.Impact: Work that moves the needle.
founder
Osmat K. Awar / Founder & CEO
20+ years across the GCC.
Osmat brings over 20 years of Marketing and Communication leadership in Saudi Arabia across public, private and consulting sectors. An INSEAD MBA and former Vice President of Marketing and Communication at McDonald's, and current senior advisor in the public sector, he has led brand growth, integrated campaigns, digital transformation, consumer and business insights, reputation and commercial performance, in addition to executive profiling and positioning, strategic messaging, content, public affairs and stakeholder and investor engagement.
Experience shaped by leading organizations and brands
02 / services
Facing challenges in strategy, teams or delivery?
We help you move forward.
Unclear priorities
We clarify your goals and build a practical plan to move forward.
Disconnected teams
We bring your teams and agencies together, with clear roles and shared priorities.
Skills or staffing gaps
We find the right expertise, support hiring and train your team.
Work falling short
We improve work quality, manage costs and get delivery back on track.
disciplines
Brand positioning & messagingAdvertising strategy & briefsContent & social media strategyProduct launch communicationsPromotions & activation planningSponsorship & partnership strategyDigital PR & influencer strategyAI-enabled content strategy
Integrated campaign strategyAudience journeys & channel plansPaid, owned & earned alignmentCRM & customer engagement strategyMarketing automation & personalizationAI adoption & MarTech advisory
Corporate narrative & reputationExecutive positioning & thought leadershipStakeholder & public affairs counselCrisis & issues preparednessInternal & change communicationsMedia relations strategyInvestor communications advisoryESG communications strategies
a proven process
Diagnose.
Plan.
Move.
Five steps from goals and budget through agency fit, mobilization, delivery oversight and continuous improvement.
01Diagnose & plan
Goals, budget and KPIs.
02Brief & select
Scope and agency fit.
03Align & mobilize
Roles and approvals.
04Oversee delivery
Quality, spend and timing.
05Measure & improve
Results and agency reviews.
03 / connect
Work with NorthX.
An extension of your team.
Choose the partnership model that matches the challenge, timeline and level of senior support required.
Seconded Partner
Embedded marketing leadership, directing teams and agencies for a defined period.
Advisory & Agency Retainer
Ongoing strategy, agency oversight, budget reviews and reporting.
Project / Campaign Mandate
Agency selection or campaign oversight, with agreed scope, fees and milestones.
experience to guide decisions / leadership to support delivery
Get in touch on: hello@northx.sa